If only there was a simple Lightroom export preset that gave you small file sizes at optimal dimensions for Instagram and synced the images with your mobile device. Well, now there is — InstaCloud1080. Best of all, I’m giving it to you for free!
Although this download comes with two Lightroom export presets, I recommend everyone to try InstaCloud1080 first. Essentially, InstaCloud1080 will export your images at the optimal dimensions for Instagram (1080px in width to be exact) and saves them to a cloud storage (like Dropbox or Google Drive) folder that you specify on your computer. If you have it set up correctly, that folder should be automatically synced with the cloud storage app on your mobile device. From there, you can easily access your Instagram-ready images and post them at full quality.
iOS users: Use Dropbox and this awesome IFTT recipe, to have the photos you export from Lightroom automatically download into your iOS photos!
So this is definitely better than emailing yourself photos and having to manually login and download them, but you might be asking yourself, “What makes this different than something like posting images from Creative Cloud?” Well it mostly comes down to quality control.
When you use the Lightroom mobile app to share or save an image from your collection, it seems to reduce the size and quality of the image and there is no control over the way it is exported (at least with the Android app). While it may not be noticeable, I still like having the peace of mind that I have the best possible image before uploading.
The other preset, Insta1080, is a back-up preset that will ask you on export where to save the files. This is useful if you have a workflow already in place and just want to have your images exported at the optimal dimensions for Instagram.